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December 12, 2014
Monique de Maio Using contests to boost sales enablement
By Monique de Maio
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you're in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Here's how you can use contests to boost your sales enablement.

Define your objectives

First things first—as with all initiatives in marketing (and in life too), you'll need to define your objectives before you do anything else. The purpose of a contest is to change behavior to achieve a desired result, in this case, to change the sales team's [...]

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