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January 16, 2015
Rob Petersen 37 facts on the future of Social Selling vs. Cold Calling
By Rob Petersen
50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com).

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. In fact, it's the opposite.

Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.

You might say one is yesterday's way of selling and the other is today's. [...]

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Recent Articles:
Using contests to boost sales enablement
When you want above and beyond results from your sales team, you need to offer above and beyond compensation. One way to do that is by having contests. Contests are a great way to engage your sales team and provide the extra push for extra performance. Whether you're in B2C or B2B, contests can be very effective because we are all consumers at heart, and we can all relate to the idea of winning something. Here's how you can use contests to boost your sales enablement.

Define your objectives

First [...]
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