Five keys to unlocking successful sales with playbooks
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Content is at the heart of the sales process, and sales needs a lot of it. But only a small set of content is used for any given stage of any given deal. How do you get that targeted content to sales?

A playbook contains the keys to unlock sales and close deals by capturing the best practices and most useful content for prescribed sales processes. But too many playbooks gather dust on a shelf, while reps use whatever information they’ve managed to pull together, even if marketing has created content for the situation.

What does it take to create a playbook that sales will use and recognize as a valuable tool for closing deals? We've found five keys to making playbooks that work.

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