Content is at the heart of the sales
process, and sales needs a lot of it.
But only a small set of content is used for any given stage of any given deal.
How do you get that targeted content to sales?
A playbook contains the keys to unlock sales and close deals by capturing the best practices and most useful content for prescribed sales processes.
But too many playbooks gather dust on a shelf, while reps use whatever information they’ve managed to pull together, even if marketing has created content for the situation.
What does it take to create a playbook that sales will use and recognize as a valuable tool for closing
deals? We've found five keys to making playbooks that work.