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SalesNewz
The New Sales Playbook

By John Jantsch

March 10, 2015

Recently, I was asked to present my ideas on how salespeople can best compete in today's sales environment.

A great deal about selling has changed over the last few years, but mostly what's changed is the way people buy and that's what you have to understand in order to thrive in the world of selling today. (Oh, and by the way, pretty much everyone sells something.)

Buyers don't need salespeople to provide information, they need salespeople who can provide insight, shed light on problems they don't yet understand, and in general be so useful as to be seen as a consultant rather than the worst version of that person they got caller ID for.
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