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SalesNewz
The Marketing Trigger That Will Boost Your Sales

By Sally Ormond

October 19, 2015

Marketing - you can't run a business without it.

Whether you're a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there's one thing you must do in order to get your customers to buy.

Finding out what interests your customers is vital if you want them to take notice of the constant stream of messages you're putting out.

So what is it?

What is the mystery thing that all your customers want to know about?

What is it that really interests them?

The answer is simple; the answer is they're interested in themselves.

That's right - they don't care about your business, where your premises are, whether you're the market leader (everyone says that), or a great innovator (yawn), all they want to know is how you are going to help them.

How selfish!

You've spent years building up your business. You've weathered economic downturns, fluctuations in your market place and umpteen rows at home because of the number of hours you [...]

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