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Newsletter Archive: 2007
ComScore Reports Heaviest Online Spending Due To Procrastinators
Apparently there's a flurry of online spending-all by procrastinators and deal-seekers. This is leading to a strong final week of pre-Christmas online shopping. comScore is reporting that online sales are up 25 percent versus a year ago.

Date: 2007-12-28
Six Secrets to Follow-Up Success
Our free report reveals six secrets to mastering follow-up with ALL your customers and prospects. By applying these strategies you can easily become a marketing expert and maximize your sales and marketing investment.

Date: 2007-12-19
Access Your PC from Anywhere
Here’s how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. It’s so easy! You have full access to all your files, programs, email and network.

Date: 2007-12-13
Propasal By Social Media
Since we launched at Ignite, we've been inundated with prospects that are looking for a social media agency. As you can imagine, one of the most common requests that we get from these prospects is always "Can you draft us a proposal?".

Date: 2007-12-07

Online Meetings Made Easy
GoToMeeting is an easy, secure, cost-effective Web-based service that lets you hold instant online meetings from your office, your conference room, your home office — with participants in any location. So you can do more and travel less. Which means you can save more money and make more money.

Date: 2007-11-29

Trade Shows Going Virtual
Companies like IBM, Cisco, and others are taking their trade shows and conferences virtual. Some, like IBM have used the virtual world Second Life for such events, but virtual trade shows take it a step further.

Date: 2007-11-19
Lead Management Tips & Ideas
I recently had the opportunity to speak with Tricia Reilly about trends in lead management software. Tricia was one of the speakers at Best Practices in Lead Management, a B2B marketing session at salesforce.com's recent user conference.

Date: 2007-11-01
Think More And Do Less: Questioning The Status Quo
Are you too busy to think? Many of us feel that way at times. As simple as it seems, finding time to think effectively is vital to developing a solid sales, marketing and lead generation strategy.

Date: 2007-10-26
Google and Yahoo Traffic in 48 Hours from Wpromote
In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim.

Date: 2007-10-23
B2B Marketing & Lead Generation Via Social Networking
Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert's ClickZ article on "Facebook as a B2B Marketing Tool" interesting.

Date: 2007-10-04
Lead Management Far From An Easy Task
Companies that adopt effective lead management processes generate more revenue from their lead generation investment and have overall higher close rates on marketing generated leads than those that do not.

Date: 2007-09-20
Content Ideas For Lead Nurturing And Tactics To Use
When it comes to lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building your lead nurturing library ASAP.

Date: 2007-09-06
Make Your Business More Effective with WebOffice
Creating an effective company intranet just got easy with WebOffice. Share information and collaborate with co-workers, partners and clients - anywhere in the world.

Date: 2007-09-05
Trial Download: Integrated Web Analytics
Ektron CMS400.net lets you do more than just what you need to do on the web, it also lets you do everything you want to do on the web...

Date: 2007-08-07
Tips For Improving Sales Follow-ups & Closing More Leads
If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of "leads" doesn't guarantee sales will follow.

Date: 2007-08-02

Early Stage Leads Too Important For Sales People Alone
The management of sales leads is critical to generating Return on Marketing Investment. Sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them.

Date: 2007-07-19

Social Networks and Online Retail
Social networks and online communities have little impact on online retail sales according to a report from JupiterResearch, "Us Retail Consumer survey, 2007."

Date: 2007-07-05

The Physics Of Trigger Events For Lead Generation
Most buyers aren't ready to buy when we're ready to sell. This trite but true observation has significant implications when it comes to lead generation.

Date: 2007-06-21

Track The Life Cycle of Your Website Visitors
We needed a CMS, I wanted an online community. Ektron CMS400.NET lets us have both with no additional effort thanks to the out-of-the-box Community starter site. We were up and running in hours, not weeks!

Date: 2007-06-19

Sales Promotions: The Benefits Of Loyalty Programs
Are you in charge of advertising or marketing for a small to large sized business? If you are, it is likely your responsibility to bring in new customers and increase sales.

Date: 2007-06-07
10 Lead Generation (Prospecting) Tips
Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. This is particularity true in small companies.

Date: 2007-05-24
What Prospects Actually Want
"I will pay a man more for his ability to communicate than for any other quality he may possess." -Charles Schwaab. All business professionals know they can afford to talk to others about their business, which is why word of mouth advertising is the...

Date: 2007-05-10
Sales Leads From Google Without Per-Click Fees
In 48 hours or less (many times the same business day!), your site will begin to show up in many of the web's most important search engines and content sites, including Google, Yahoo!, AOL, Ask.com, AltaVista, Excite, InfoSpace, NBCi, CNET and many others. No other service is able to match this claim.

Date: 2007-04-26
Understanding Needs Does Not Close A Sale
This past week I placed 700 cold calls. That's right. Seven hundred. Count ‘em. I have been seeking visionary sales training managers that have interest in licensing new program content (Buying Facilitation or Facilitating Buying Decisions) and it's impossible to find visionaries through mainstream marketing.

Date: 2007-04-24
White Papers As Prospect Magnets
Generating quality leads is a growing challenge for many marketing professionals. More than ever before, legions of marketing materials are competing for the attention of prospects.

Date: 2007-04-17
Sales Process: Repeat Success And Avoid Failure
Good sales people are naturals. They just get on with the job, their customers love them and they keep bringing home the bacon. But what is it that they are doing right? Do you know? Can you pass on those lessons to other members in the team?

Date: 2007-04-05
Easy Business Postage Solutions
With a built-in scale, yes, a built-in scale, mailstation™ digital postage meter makes mail processing faster and more efficient for your small business. It weighs your mail and calculates the exact postage needed with just one touch of a button. Enjoy faster letter output and automatic postal rate updates. And if you didn't notice, this compact machine only takes up a small area of your work space. What more could you want?

Date: 2007-04-04

Get Your Ready-to-go Campaigns
ACTIVATOR! adds automation and best practices selling tactics to popular contact managers like Microsoft Outlook, Goldmine, and ACT! By implementing this revolutionary system you'll make sure your sales force is firing on all cylinders and is taking advantage of every selling opportunity.

Date: 2007-04-02


Sales Closing Techniques
Have you wondered why, despite being able to describe the benefits of the products you are selling, the customer did not buy? You were told not to sell features but the benefits of the product, and that is exactly what you did.

Date: 2007-03-30


Access Your PC Remotely With WebEx!
Convenient and secure remote computing capabilities, from any PC or mobile device. Conveniently access files, programs and email whether you're at work, at home, on the road, or on vacation..

Date: 2007-03-29

Get 10,000 highly-targeted consumers for $100
No wonder we are up to 6x more effective than search engine marketing. With our 30 day satisfaction guarantee, there is no reason not to start today.

Date: 2007-03-29

Sales Prospecting & A Targeted Selection Process
What's a Targeted Selection Process? As related to prospecting, it is a process or system of defining whom you want to call on and performing the due diligence of data procurement to understand who you are calling on and why you have chosen them.

Date: 2007-03-22


Drive Better Lead Generation ROI
Ask most executives and marketers what sales people need and they will say, "more leads." Your sales people don’t want more leads actually, what they want is "more effective selling time."

Date: 2007-03-16
Create your own WebOffice in just 60 seconds
Try WebOffice now and in less than a minute, you'll see for yourself how over 325,000 people worldwide use WebEx WebOffice every day to run their business on the web

Date: 2007-03-15
The 4 Warning Signs Of Bad Lead-itis
Countless companies end up with poor sales-marketing alignment because they suffer from Bad Lead-itis. This crippling disease can destroy marketing's credibility, waste demand generation dollars, and damage your company's brand reputation.

Date: 2007-03-08
Get Your Ready-to-go Campaigns
ACTIVATOR! adds automation and best practices selling tactics to popular contact managers like Microsoft Outlook, Goldmine, and ACT! By implementing this revolutionary system you'll make sure your sales force is firing on all cylinders and is taking advantage of every selling opportunity.

Date: 2007-03-05

Death Of A Sales Pitch
Far too many people in business waste time pursuing leads that refuse to pick up the phone or return calls. In your initial interactions, the prospect seemed 'hot' for your services.

Date: 2007-02-22


Sales Challenges That Prevent Executive Level Access
With the complexity of today's business solutions and their far-reaching affects, more often than not senior level executives are actively involved in the process of assessing the issues and their options.

Date: 2007-02-08
Stop Margin Erosion At The Point Of Sale
What do you do when faced with a potential customer who is relentlessly insisting on a discount? Even though there's no doubt in your mind that your product or service is worth every cent you're asking, you also know that there is an army of competitors ready to cut their price and do whatever it takes to make the sale.

Date: 2007-01-25

Put that Coffee Down. Coffee is for Closers Only.
Created by salespeople for salespeople, Landslide™ is a unique sales tool that lets you easily establish a common selling process for your entire sales team. It gives your salespeople clear, effective guidance about what activities to complete in each selling phase and how. Landslide is the first offering to include a new tool to map and measure buyer interest in your offerings. So your sales team can focus on real prospects, have high-impact conversations and close deals consistently.

Date: 2007-01-24


Vital Keys To Writing A Sales Letter
Effective sales letter writing skills are imperative for the web business owner or entrepreneur. Fortunes are made and lost online on the strength of sales letter writing.

Date: 2007-01-08


Leveraging Sales Compensation To Drive Sales Performance
Sales executives have long embraced the vision of leveraging incentive compensation to drive performance within their sales teams. In this vision commissions are the reward, the proverbial carrot used to motivate reps to achieve and exceed specific revenue and performance metrics.

Date: 2007-01-04
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