Newsletter Archive: 2008

Using SMM and Viral Marketing to Increase Sales
Here's an interesting post by Juan Gutierrez of Pandemic Labs, Viral Marketing: Is it the Flu or are we Infected?: Viral marketing, a colloquial name given to a subset of social media marketing, is growing like a wild weed.

Date: 2008-12-19

Make better use of your time with a Pitney Bowes Postage Meter
As a small business owner, you've got a lot to do. Why spend valuable time running to the Post Office™ to buy stamps? With the mailstation 2™ digital mailing system in your office, you can cross off dealing with mail from your list. And no more trips to the Post Office™ means more time for you to spend on important things, like growing your business.

Date: 2008-12-11
Increasing Sales Growth With Reduced Funding
Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy. Although he discusses software in particular, I think his arguments apply to any company that needs to grow without using significant amount of capital.

Date: 2008-12-05

Quality Content Is Important For Sales
The first speaker of the session was Heather-Loyd Martin, who started out by asking some vital questions, such as why do we actually build content, why are we supposed to focus on content and should we inhouse or outsource?

Date: 2008-11-14

Predictions For Holiday Season Sales
The new Google Retail blog says that we're already in the early parts of the retail shopping season. Many surveys show that people will spend more time researching their purchases and looking even harder for values.

Date: 2008-10-31

Businesses need Human Contact in Sales
I work with a lot of big companies to help them adopt or expand Internet marketing practices, and one group is often decidedly less enthusiastic than the others: the sales team. Sure, some of the other groups are nervous and possibly unsure of whether they can do it, but the in-person sales team is usually downright gloomy.

Date: 2008-10-17

Increase Revenue With Price Optimization Software
Here are just a few excerpts from a comprehensive article by Marshal Larger about the growing pricing optimization software marketplace, The Price Is RightYou Hope: Here's a testimonial you may wish to consider: Price optimization software is a confidence-builder, it sets the floor price and target price, and proves a deal's value from the start.

Date: 2008-10-03

Increase Conversion Results With Omniture SiteSearch
Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced Omniture SiteSearch, an on-demand solution providing marketers with greater control and increased conversion results through analytics-powered site search.

Date: 2008-09-19

Demand Generation: How Good Are You?
How do you know if your demand generation is good enough or when it’s time to take your lead management processes to the next level?

Date: 2008-09-08

Get People to Fall in Love With Your Product
I do a lot of public speaking. And just this week I heard a number of small business owners in the audience commented on how hard business is right now, what with the economy and all…And how so few people are buying whatever it is they are selling.

Date: 2008-08-26

Trial Offer: Meet Qualified Sales Leads and Lower Your Costs
It's not easy finding new business for your organization - but we can help. Salesconx is an online marketplace and expert network comprised of our clients (organizations, probably a lot like yours, looking to meet decision makers) and Selling Experts (professionals who have business relationships with decision makers in hundreds of industries, many of whom are in-market for the products and/or services that our clients offer).

Date: 2008-08-21

Marketing Dive to Drive Sales in Existing Customers
According to a joint study by the Association of National Advertisers (ANA) and BtoB Magazine, the marketers' role is evolving beyond their primary function of communications.

Date: 2008-08-08

Generate Leads and Close More Deals
Strategic selling is the key to business success. That's why Salesforce gives you full visibility into each customer and prospect-illuminating every account and contact so you can intelligently view sales activity, close more deals, and build lasting customer relationships.

Date: 2008-07-31

Access to Your PC from Anywhere
GoToMyPC is the award-winning service that lets you use your office PC from any other computer with an Internet connection - as if you were sitting at your desk!

Date: 2008-07-17

How Effective Is Your Website As A Salesperson?
I just finished reading Jason Lee miller's terrific post on Web Pro News "24 Ways to Get and Keep a Customer". In it, he references a Future Now's 2007 Retail Customer Experience Study that every business owner with a Website should be aware of..

Date: 2008-07-09

Internet Ad Sales Reach Second Highest Quarter Ever
...and the PPC and banner ad crowd goes wild! The IAB has announced that Internet Advertising Revenues are up over 18% year over year, or $5.8 Billion smackaroos for the first quarter of 2008. That's just off the pace of the $5.9 Billion record set in Q4 '07.

Date: 2008-06-27

Get your complimentary guide to online advertising
Learn more about how to advertise your business online with Search 101! In case you were wondering, Spot Runner is a cutting-edge advertising services company using technology to revolutionize advertising for local and national businesses alike. We’ve made advertising on TV, the web, and other media more cost-effective, targeted, and efficient than ever before.

Date: 2008-06-24

SMX: Conversion Optimization Tips

Converting a new customer may mean a lifetime profitable relationship. Business owners know the importance of converting visitors to buyers. However, buyers aren't in a hurry to convert; when they do, it usually means gaining a loyal customer..

Date: 2008-06-04

Sales Tips for the Brick and Mortars
Obviously sales are the cornerstone of any successful business. After all, if nobody's buying from you, you're not going to be in business for very long. However, there is such a thing as your sales team working too hard. What I mean by this is that they might be pushing the customers too hard to get them to buy.

Date: 2008-05-23

Ratings And Reviews Now For B2B Marketing
We've all seen ratings and reviews online, starting way back when Amazon first introduced them. Over the years, they've become a staple of e-Commerce, with online retailers catching on to their impact on conversion rates.

Date: 2008-05-02

Sales And Marketing Alignment
As part of our ongoing series about sales and marketing alignment, Paul Dunay of the Buzz Marketing for Technology podcast and I recently chatted about why B2B marketers should care about lead scoring and how they can get started qualifying and prioritizing leads.

Date: 2008-04-11

Selling Remnant Ad Inventory
ESPN recently decided to stop selling remnant ad inventory via automated ad networks / exchanges. "We're heading down a path where it no longer suits our business needs to work with ad networks," said Eric Johnson, executive vp, multimedia sales, ESPN Customer Marketing and Sales.

Date: 2008-03-28

Access Your PC from Anywhere
Heres how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. Its so easy! You have full access to all your files, programs, email and network.

Date: 2008-03-27

B2B Marketers Start Measuring Cost-per-opportunity
A reader asked me to explain why fewer leads are better and why "cost-per-lead" budgets fail. These are two great questions that have the same fundamental answer: quality first then quantity.

Date: 2008-03-07

Access Your PC from Anywhere
Heres how it works: You simply log on to GoToMyPC and your office desktop instantly appears on that computer. Its so easy! You have full access to all your files, programs, email and network.

Date: 2008-02-28

Ten Ways To Convert Your Clicks
Won't it be just wonderful that every click that we get on our sites would turns into a customer. Afterall we work hard only to get more customers. Every visitor is a potential customer, so it is important that every click that we get must turn into a customer.

Date: 2008-02-15

Getting Sales From Forms
In the first installment of this series on Forms, I talked about the critical role of usability testing in the development of good Form processes on the web. Even after a Forms process roles out, a lot of the focus of analysis tends to be on its basic operational performance.

Date: 2008-02-01

Problem Solving And Sales
Sales representatives are always told, and often in not so subtle terms, to create a sense of urgency in their prospects. After all, you want the potential customer or client to purchase your products and services now rather than at some undetermined time in the future.

Date: 2008-01-25

The Human Touch And Cultivating Relationships
In today's commoditized business climate I think what sets companies apart with a complex sale is how well they build and cultivate relationships. Over the years, I've observed a truth; and this truth will requires many sales people to reconsider how they think selling should be done.

Date: 2008-01-11

Simple Business Postage Solutions
Enjoy the ease of the new and improved mailstation 2 system. Now you have access to postage anytime, online or through the phone. With these two ways to connect, easily track and refill your postage anytime 24/7. It's great for mailing letters and if you are mailing packages we have made it even better by seamlessly integrating with USPS Shipping Assistant software.

Date: 2008-01-10

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