Newsletter Archive: 2009
Effectively Increase Your PPC Campaign Performance
The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs. Date: 2009-12-18
The Sales Data For Cyber Monday Has Arrived
All of the talk of how things were on 'Black Friday' is now followed by the yearly quest for the Cyber Monday data. Date: 2009-12-04
How To Make Your Sales Cycle More Efficient
Last week in a webinar with a group of high-performing salespeople and technical specialists, a salesperson asked: Salesperson:
"My company's number one goal is to shorten the sales cycle. How can I do that?"Date: 2009-11-20
Lead Nurturing Is About The Relationship Not The Sale
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels especially when you have a complex sale.
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Products And Services Are Bought By People Not Behaviors
I am coming off the CMO Summit
in San Francisco put on by the Aberdeen Group
and I have a lot of questions. I come from the sales side of things and I have at least a basic understanding of the marketing side. After this meeting I think I see just how much more there is to consider on the marketing side that I simply pass off and, I suppose, take for granted. Date: 2009-10-23
Mail From Your Office And Save On Gas
The mailstation 2™ can help save your business time and money. We’ll give you a 60-day FREE trial (an initial postage deposit of $30 is required). After the trial, rent the meter for $19.99 a month for one year plus the cost of postage, refills and supplies you use. If you are not completely satisfied, return the equipment during the trial period with no further obligation.
A Prospective Client Without Forcing
I have had a difficult week. Nothing serious, so don't move to another post or destination because I am going to bum you out with stories of woe and despair. Date: 2009-10-09
White Elephants on the Sales Call
In your selling system, what is it that you need to recognize that you have been afraid to confront? How many times have you been on a sales call and knew that something was wrong, but lacked the sales courage to do anything about it? Date: 2009-09-25
Keeping Sales And Marketing Teams Working Together
According to a recent article in the American Marketing Association's publication, Marketing News, experts say complete alignment is unlikely, but point out that key objectives are imperative. Date: 2009-09-11
Communicating What Is And What Is Not A Sales Lead
While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company's new lead nurturing process. Date: 2009-08-28
Implementing Stronger Inquiries That Impact Higher Quality Leads
Ask most executives and marketers what sales people need to sell in this economy and they will say, "more leads." So their lead generation focuses on getting MORE leads to their sales team but I've found that sales people really don't want more leads. Date: 2009-08-14
Engaging And Nurturing Sales Leads From Web Inquiries
A common lead generation practice using B2B inbound marketing includes offering white papers, demos, trial software, or other content assets in exchange for registration information. Date: 2009-07-31
Finding Good Sales Help Can Be Extremely Difficult
As I go through my existence in the Internet marketing world it becomes more and more evident that there is a serious dearth of good sales talent in the industry. Date: 2009-07-17
Winning More Business With Sales Methodology
Do you have a sales methodology that your team follows? Let's step back. What is a sales methodology? Sales best practices? A sales process? Documented steps/procedures in the sale? Sales skills? Date: 2009-07-01
Sales Mission Complete
I recently had the great honor and privilege of visiting our United States Military Academy at West Point, NY. I was overwhelmed by the courage and passion of those that occupy this post. Date: 2009-06-17
Social Media Can And Will Influence Sales
Kudos to my colleague and friend Kelly
for emailing this article about social media and how it's doesn't really drive purchase decisions
(press release here
). This strongly conflicts with other, credible research I have examined that states the contrary.Date: 2009-06-03
Are Ad Impressions Still A Viable Measurement Of Attention?
Rich media ad network VideoEgg is churning out new releases lately. Just days after the launch of their Twig ad units, designed specifically with blogs and social media sites in mind, the company has announced a new ad delivery approach that will be included in all future VideoEgg ad buys.Date: 2009-05-08
3 Recession Proof Marketing Tools
With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list!
Shows Management Seeking Marketing Contibuted Growth
According to the 2009 Marketing Outlook Survey
, the largest independent assessment of senior marketing executives today, conducted by the Chief Marketing Officer (CMO) Council
, an astounding 48% of marketing respondents indicated that "senior management is mandating that marketing contribute to the bottom line by retaining and growing market share."Date: 2009-04-20
YouTube Finally Gets Online Video Advertising Right
If you were making money off 9% of your inventory, how long could you stay in business? A lot longer if you had someone with pockets as deep as Google's backing you, eh?Date: 2009-04-10
Make Your Small Business Look Big
VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards all in one place.
Search Marketing Align With Sales
A client asked me this very question recently and it got me to thinking about what's wrong with the way a lot of us think about search marketing.Date: 2009-03-27
Watch Your Business Grow with Email Marketing
Create Emails In Minutes - No technical expertise needed! Choose from over 300 designs, type your copy, select recipients and send... It's that easy! Or if you prefer, use your own HTML.
Foundation for Sales Success
Here are several excerpts from a press release about a new free Aberdeen Group
study about How Leading Companies are Optimizing Sales Through Data Integration and Analytics
... Date: 2009-03-13
Are Home-Office Sales Reps Right For Your Business?
Here are several excerpts from an interesting post by Dave Stein
, CEO and Founder of ES Research Group
, What About Your Salesreps Who Work From Home?
: A lot more salesreps are working...Date: 2009-03-06
Email marketing made easy - free templates & how-to guide
You'd love to develop more engaging email templates for your outbound e-marketing, newsletters and transactional communications, but your department may not have the bandwidth to create new templates from scratch. And then there's best practices - what are they these days?
Sales By Optimizing Site Pages
Most businesses realize the important role, a sales page plays in conversion of visitors to customers. However very few of them know how to effectively optimize the sales page, while retaining its appeal. Date: 2009-02-20
Increasing Your Sales For Valentines Day
Last week I wrote about Yahoo's Super Bowl sales tips
, but this time it's Google who are offering advice for another seasonal sales event: Valentines Day. Date: 2009-02-03
What Emotional Triggers Help Customers Make Purchases?
A New book for sales and marketing professionals explains why the corporate decision to buy Oracle or do business with service providers is no different than consumers deciding to buy Toyota or Nike.Date: 2009-01-20
Use Benchmarking to Improve Sales
Here's an excellent post by Jill Konrath
of "Selling to Big Companies
" fame, Is your sales team making the numbers?
, in which she interviews the authors of a new book she believes has the potential to shake up the sales profession. Be sure to also check out Part 2
of her interview.Date: 2009-01-09