Newsletter Archive: 2010

Building Stronger Prospects And Increase Your Sales
Today, I'm going to share some ideas with you, to help you massively increase the power and impact of your marketing!

Date: 2010-12-30
Green Monday Made Record Sales For Holiday Spending
A new press release from comScore reported for the holiday season-to-date, more than $23.82 billion has been spent online, marking a 12-percent increase versus the corresponding days last year.

Date: 2010-12-17
Facebook Brings Strong Sales For The Beatles On iTunes
Where did people learn that The Beatles music was finally for sale as digital downloads and where did they go to learn more information? Conventional wisdom would says a news site, Google search or even to Apple and iTune's itself.

Date: 2010-12-03
Introducing - free, instant online meetings
Introducing – the world’s newest, fastest, easiest way to share your screen with one or one hundred of your closest friends and colleagues. Oh, and it’s free.

Date: 2010-12-01
Getting The Right Balance With Effective SEO And Great Copy
No matter how wonderful your SEO is or how much you spend on advertising, great content is essential if you want to transform your site’s traffic, into commercial success.

Date: 2010-11-12
Attracting More Website Based Sales Leads
Would you like to attract more sales, leads or business enquiries? Are you currently using a website to market your services? (BTW: It's 2010, you should be.)

Date: 2010-10-22
Holiday Retail Sales Set For Moderate Increase
Holiday retail sales are expected to increase a more moderate 2.3 percent this year to $447.1 billion, according to a new forecast from the National Retail Federation (NRF).

Date: 2010-10-08
Adding Value To Your Sales Funnel Using CAPTCHA Adverts
The website real estate around forms is both highly valuable and rarely used effectively.

Date: 2010-09-24
Custom promotional products at awesome prices -
Show now and SAVE up to 35%

Date: 2010-09-22
Strategic Ways To Convert Users Into Sales
Many online store owners have the impression that all they have to do is attract more traffic and the sales rise. Stores with this mentality often increase marketing spend in an effort to drive more traffic yet they soon find out that the effort did indeed generate more traffic, but resulted in no more sales and thus wasted dollars.

Date: 2010-09-10
Taking Ownership Of Your Sales Process
I just had a great interaction at one of my favorite lunch places-Market Street Eats-with proprietor Colin Rankin. (So great, in fact, that I'm putting off paying work with a big deadline because I feel inspired to blog right now.)

Date: 2010-08-27
Boost Your Career As A Sales Manager With USF - 100% Online!
Increase your earning potential, take the fast track to management or transition into a new company or industry with the University of San Francisco's new Master Certificate in Sales & Sales Management program.

Date: 2010-08-26
Does Your Cost-Per-Click Stand Up Well?
In parallel to developing my own products and promoting CPA offers, I've been promoting CPS (Cost-Per-Sale) offers since 2006.

Date: 2010-08-20
Expanding Your Sales And Marketing Background
If you've ever watched a storm coming over the horizon, you'll be right at home with the changes that are happening in marketing. Everywhere you look, marketing is undergoing changes.

Date: 2010-08-06
Increasing Your Sales During Big Events
Have you ever wondered whether big events have any effect on how marketers reach their audiences?

Date: 2010-07-23
How Groupon Leads In Their Industry
In the discount world, lowest price is king. In the online discount coupon world, Grouponhopes to be king via customer service.

Date: 2010-07-16
MTV Announced Advertising Deal With WMG
MTV Networks has just announced a deal to sell advertising for the Warner Music Group.

Date: 2010-07-02
Increasing Your Sales And Marketing Effectiveness
The Microsoft SMB IT and Hosted IT Index 2010 research report indicates that small and midsize businesses (SMBs) that use hosted services performed better fiscally than those that do not.

Date: 2010-06-18
Large Numbers Of US Women Are Brand And Store Followers
It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them.

Date: 2010-06-04
Increasing Your Marketing Performance By Adding A Human Touch
Improving marketing performance is not just about implementing the right technology (i.e. marketing automation, lead scoring etc.); it's also about creating a strategic process to involve people in the process of lead nurturing and qualification.

Date: 2010-05-21
Free Webinar: Turning Data into Dollars
Marketing metrics are skyrocketing in importance thanks to the challenges of the current economy – and the higher performance expectations it has brought with it. Today more than ever, online marketers don't have the time or resources to waste on programs that don't deliver results. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement.

Date: 2010-05-19
Low April Sales Numbers Manage To Provide Comfort
Yesterday morning, what we're about to discuss would have looked like bad news, and even now, it's not exactly great.

Date: 2010-05-07
Get the MyFax Internet Fax Advantage
Send and receive faxes from your email, the Internet, even your smart phone. As easy to use as email.

Date: 2010-04-28
Using Your Blog To Support Your Sales Team
Business blogs are still a bit of a mystery and certainly a source of anxiety and angst for many SME's (small and medium enterprises) and SMB's (small and medium businesses) alike. Many marketing directors and executive level decision makers cringe at the idea of having a blog.

Date: 2010-04-23
Creating A Strong Call To Action Increase Your Sales
A new study from Connected Marketer and DemandGen Inside the Why do you do any marketing or advertising?

Date: 2010-04-09
Buyers Are More Informed Through Social Media
A new study from Connected Marketer and DemandGen Inside the Mind of the New BtoB Buyer reveals some very interesting shifts in the behavior of BtoB buyers.

Date: 2010-03-26
Converting Customer Service Into Sales
>When one thinks of customer service, specifically online, the mind gravitates to 'after the sale' thinking. For many, customer service is simply about customer/client retention with a majority taking a reactive approach.

Date: 2010-03-12
How Social Marketing Is Affecting Sales
For brands, advertising has always involved finding a third-party shop and letting the young guns rip on a riveting, inspirational concept that can be worked up by the art-crew into a striking visual nugget and blasted out across the mediasphere.

Date: 2010-02-26
Correctly Attributing The PPC Click To A Sale
In Part I, we looked at two ways in which paid search may not be receiving its full credit - when lifetime customer value is not measured properly and when online sales tracking is not properly implemented in order to capture all PPC driven clicks.

Date: 2010-02-12
Mail from Your Office and Save on Gas
The mailstation 2™ can help save your business time and money. We'll give you a 60-day FREE trial (an initial postage deposit of $30 is required). After the trial, rent the meter for $19.99 a month for one year plus the cost of postage, refills and supplies you use. If you are not completely satisfied, return the equipment during the trial period with no further obligation.

Date: 2010-02-11
How To Make Your Sales Copy More Successful
Good copywriting does more than just explain the details of a website's products or services. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast.

Date: 2010-01-29
How Social Networking Will Effect Sales This Year
In July 2009, experts predicted that advertising on Facebook would surpass MySpace by 2011. What represents a tectonic shift in social media spend is now anticipated in twenty-ten (2010)..

Date: 2010-01-15
Developing Leads Through Lead Nurturing
To help you start the New Year, I'd like to wrap up my Lead Generation Checklist Series with the secret to successful lead generation – and, for that matter, marketing in today's B2B space: lead nurturing.

Date: 2010-01-08
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