Newsletter Archive: 2011

A Simple Secret for Making More Affiliate Sales
Do you have an affiliate program yet? If not, you should. And if you already do - or you regularly promote other entrepreneurs as an affiliate - then today's article has a simple yet powerful tip to make your efforts more effective.

Date: 2011-12-20
The Foursquare Save Button Arrives to Improve Sales Offline
Today Foursquare announced their own social button to add to websites and it seems this is one many businesses should pay attention to. Yes, that's right, another button to add to your site...

Date: 2011-12-01
Evaluate learner performance with Adobe Captivate 5.5
Adobe Captivate 5.5 software enables you to assess learning effectiveness with a wide variety of interactive quizzes. Track learner interaction, evaluate the efficacy of your eLearning content, and report key metrics with or without a Learning Management System (LMS).

Date: 2011-11-17
Research Shows Social Media Marketing has Strong Impact on Retail Sales
Social Media marketing has fought for and won a seat at the marketing table. It's no longer an add-on or an experimental component of the marketing mix, and many companies are investing a significant chunk of their marketing budget in social media.

Date: 2011-10-21
Could Yahoo! Be For Sale?
Falling market share and CEO's being given the boot have decreased the value of Yahoo! lately, so could it be time for the board to consider selling the company?

Date: 2011-10-07
Using Content To Increase Sales
When I was at a client's User Conference earlier this year, Steve Farnsworth caught up with me and asked a question about using analytics to refine content for increased sales.

Date: 2011-09-20
Amazon Cuts Deal With California On Sales Tax Collection
This means that the end of the tax free shopping on line party is starting to end, as Amazon cuts a deal with the state of California on collecting sales tax on sales to customers in the state.

Date: 2011-09-09
Selling on benefits? Then read this!
You've been told for years that you sell on benefits not features. It's one of those things you see stated again and again, yet there is a key element missing, which is essential if you want to get the best return on your marketing investment.

Date: 2011-08-25
Using Coupon Codes To Promote Business And Make Sales
If you are an run an online ecommerce program, it's very likely that you have come up against the coupon code dilemma. You offer a deal that allows customers to use a coupon code for a free item, free shipping, or to get a discount.

Date: 2011-08-12
5 Stages of the New Sales Cycle
Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit.

Date: 2011-07-29
Content Marketing Has Changed The Art Of Selling Forever
I've often said the difference between sales and marketing is that marketing owns the message and sales owns the relationship.

Date: 2011-07-15
Worthless and Powerful Words That Can Make A Huge Difference In Sales
Have you ever run across a clearly talented entrepreneur, whose marketing materials didn't come close to doing their services or products justice?

Date: 2011-07-01
Treat Your Loyal Customers as Special as They Are
It's no secret that the newspaper industry is going down hill. They've had major cash flow problems for a while, way before the economy decided to go in the tank. And there are normally two primary ways to increase cash flow - increase sales or reduce expenses (of which they've done plenty).

Date: 2011-06-17
A Tool for Enabling Your Sales Organizationp
Marketing shares finding new profitable customers with the sales organization. To attract new customer the sales and delivery teams must be able to articulate the business benefits.

Date: 2011-06-03
The Money's in The Relationship
A new wave of marketing is taking over. OK, to be honest it's not that new but it is changing the way you do business.

Date: 2011-05-16
Increase your fees and profits with these simple ideas
A baseline for mobile growth. Today's post is about how to set your fees correctly, so that you attract more clients and are well rewarded for providing a great service.

Date: 2011-04-29
Mobile Usability Case Study and Conversion Rate Optimization
A baseline for mobile growth. Real numbers and our plan going forward: There is a lot spoken on the growth of mobile but not much actual data shared.

Date: 2011-04-15
3 Critical facts about building your business
Small investment with HUGE results. Order today and we will waive the $19.95 programming fee

Date: 2011-04-13
Free eBook: Facebook Marketing Update - Spring 2011
With approximately 600 million users Facebook is the center of the social media universe. It's also a treasure trove for marketers - provided you know how to make the most out of its plentiful opportunities.

Date: 2011-04-11
Watch Your Sales Bloom this Spring
Stand Out from Your Competition Choose from hundreds of professionally designed, customizable templates.

Date: 2011-04-06
"20 Women To Watch In Sales Lead Management" Named
Sales professionals who want to learn from the best should perhaps start taking notes on the habits of a score of individuals identified by the Sales Lead Management Association. Yesterday, the SLMA named 2011's "20 Women to Watch in Sales Lead Management."

Date: 2011-04-01
Twelve Tips for Vendors on Briefings and Demos
I get a handful of vendor briefings and demos every week. I do this because it's always great to see what vendors are up to, it's great for personal research, and it builds relationships.

Date: 2011-03-18
Richard Schroder: From a Good Sales Call to a Great Sales Call - Author interview
Recognized thought leader in win-loss analysis and sales training, and President of Anova Consulting Group, a leading market research, sales training and consulting firm, Richard M. Schroder, was kind enough to take the time to answer a few questions about his opportunity creating and game changing book From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best.

Date: 2011-03-11
Four Ways Marketing Can Help You Get Paid Faster
While marketing can do many things for your business such as help you acquire new customers or increase your sales, helping you get paid faster is probably not among the things that you are focusing your marketing efforts on – but perhaps you should be.

Date: 2011-02-25
How To Successfully Increase Your Prices And Fees
A service provider recently told me that she was sick of working with clients, who didn't value her time. Her primary complaint, was that client don't pay her enough for the services she offers.

Date: 2011-02-11
What Issues Will Sales Face In The Near Future?
Sales and marketing strategies and ideas, in both the B2B and B2C world, are constantly transforming and the pace is rapid.

Date: 2011-01-28
Shoppers Use Mobile Devices To Compare Pricing
As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States (determined by revenue, according to Internet Retailer), Foresee Results used the methodology...

Date: 2011-01-13
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