Are You Losing Sales By Only Tracking “Big Kahuna” Website Conversions?
Many people think of a “conversion” as a confirmed sale. It is, but that’s not the only thing that actually qualifies as a conversion. Every business is different. When it comes right down to it, a “conversion” can be almost anything...
The Marketing Trigger That Will Boost Your Sales
Marketing - you can't run a business without it. Whether you're a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there's one thing you must do in order to get your customers to buy.
A Sales Pitch isn't A Relationship
It had been pitched as a “get acquainted” call. The CEO really wanted to establish a relationship with me, the PR agency rep said. We would have a dialogue about what interested me and how the company could help me do my work.
5 do's & don'ts of B2B lead qualification
Lead qualification is one of the primary jobs for B2B marketers, and a great deal of time and money is spent on this step of the sales cycle. Now that I’ve stated the obvious, I see both good and bad lead qualification processes in the market. As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me.
Lead Generation Is Now On Slideshare
LinkedIn announced the launch of a new lead generation tool for Slideshare, which it says will enable marketers to identify key consumers of their content and connect with their audience, hence allowing them to build that audience.
We're All On The Same Side in Sales
There was a time, a really long time, where selling was compared to winning a game, outflanking your opponent or capturing your prey. And maybe when the seller held a few of the cards there was some truth to the analogies.
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